The attractions
and tour operations at CocoCay, a private cruise
destination managed by Royal Caribbean Cruises
Ltd., have been awarded the Sustainable Tourism
Education Program™ (STEP) Gold-Level
Eco-Certification for its attractions and tour
operations.
This certification is a flagship program of
Sustainable Travel International, a leading
nonprofit that helps destinations, businesses,
and travelers implement innovative solutions
that support sustainable tourism development. A
gold standard in sustainable business
management, STEP is among the first global
standards to be formally recognized by the
Global Sustainable Tourism Council (GSTC), and
CocoCay is the first operation of its kind to
receive the certification.
All on-island tours and island operations,
including workplace practices, guest
communications, and environmental management
policies were assessed by a third-party
independent of Sustainable Travel International
and Royal Caribbean. Royal Caribbean
demonstrated an ability to successfully apply
its outstanding on-board sustainability
initiatives to its shore excursion operations.
“We are very proud of our CocoCay team and the
incredible work they do every day. It is through
their dedication to sustainability initiatives
that CocoCay has been awarded this prestigious
certification that further emphasizes our
commitment to environmental stewardship,” said
Rich Pruitt, Associate Vice President, Safety
and Environmental Stewardship at Royal Caribbean
Cruises Ltd. “By working with organizations such
as Sustainable Travel International, Royal
Caribbean continues to focus on providing an
incredible vacation experience both onboard its
ships and its private destinations like CocoCay.”
Highlights of the assessment include:
•Royal Caribbean performed extremely well on all
policy and documentation criteria.
•The CocoCay team performed “above and beyond”
in areas of guest communications, guest
education, group-size policy and visitor code of
conduct.
•All on-island vendors sell locally sourced and
produced products from the Bahamas, such as
artwork and locally-made crafts.
“Royal Caribbean developed a very thorough,
attainable action plan, designed to implement
higher levels of sustainability over time,” said
Robert Chappell, Sustainable Travel
International's Senior Director of Standards and
Certification. “I’m excited to see them expand
their action plan while developing innovative
new solutions that are leading the way in the
cruise industry.”
Royal Caribbean established a partnership with
Sustainable Travel International in 2008, to
further develop its Environmental Stewardship
Strategy, with a focus on responsible tourism,
education and destination stewardship. With
support from Royal Caribbean, Sustainable Travel
International operates the STEP: Sustainable
Shore Excursions program. This program was
developed specifically for tour operators,
attractions, and other providers serving the
cruise industry, and features a set of
educational tools, including the STEP
Eco-Certification Standard.
The STEP program helps shore excursion operators
manage a wide array of sustainability efforts,
while protecting the environment and maintaining
the high standard expected of them by the
market. The program also provides a consistent
assessment framework for cruise lines, helping
to ensure the shore excursions they offer to
customers are operating sustainably.