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Royal Caribbean Cruises Ltd named two senior
company executives to chart the future course of the company’s two largest
brands.
Michael Bayley, who worked his way up from an assistant purser’s position aboard
the Nordic Prince, will serve as President and CEO of Royal Caribbean
International, the world’s largest cruise brand. Lisa Lutoff-Perlo, whose career
at the company began in the New England sales office, will serve as President
and CEO of Celebrity Cruises, a leader in the premium market.
Both appointments are effective immediately.
Said Richard D. Fain, Chairman and CEO of Royal Caribbean Cruises Ltd: “This is
a happy day for Michael and Lisa, and a proud day for all of us at the company.
To recognize these two incredibly talented people with these vital leadership
positions after years of dedication, effort and innovative thinking is
gratifying for everyone here. I am impressed with the skills they have
demonstrated over the course of their careers, and I am excited to see where
they take these powerful brands next.”
Bayley assumes Royal’s helm after a successful term as Celebrity’s President and
CEO. At Celebrity, he delivered strong results while building the company’s
“modern luxury” positioning, which resonated successfully with Celebrity’s
sophisticated customer base. Before his Celebrity role, Bayley served in several
senior roles at Royal Caribbean International, including Executive Vice
President of Operations. He is credited for playing a key role in the company’s
international expansion, helping launch company operations in markets around the
world.
Said Bayley: “Royal Caribbean International is a brand with an incredible
history – and unlimited potential. The ships, personified in the new Quantum
class, are some of the best and most innovative in the world. And the crews that
service Royal Caribbean International guests have a track record of delighting
guests from every culture around the world. I look forward to an exciting future
as we raise our game to an even higher level of performance.”
Lutoff-Perlo began her company career as a district sales manager in her native
New England. She moves to her new role from her position as Executive Vice
President, Operations at Royal Caribbean, where she played a critical role in
the recent successful launch of Quantum of the Seas, the first in the company’s
newest class of ships. After a successful sales career, Lutoff-Perlo made her
mark as a specialist at bringing new ships to market for both Royal Caribbean
International and Celebrity. In addition to the Quantum class, she played a key
role in the launch of Royal Caribbean International’s Voyager and Radiance
classes, as well as Celebrity’s Solstice Class.
Said Lutoff-Perlo: “Celebrity Cruises has done a remarkable job differentiating
itself in a crowded and competitive premium marketplace, and with its newly
announced Edge class ships, the brand has the opportunity to push its leadership
position even farther. I’m excited to tackle that challenge with a team of men
and women I know well, including crews that consistently exceed our guests’
highest expectations.”
Fain said: “No one who has seen either of these two exceptional executives in
action can be surprised by their continuing growth as leaders. As a company, we
have a mantra of continuous improvement; in Michael and Lisa, we have two
talented leaders who will help us continue to deliver on that commitment to our
shareholders, employees and guests.” |
