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 Azamara
Club Cruises named Ellen Bettridge its new vice president of sales and
marketing-the Americas.
A high-ranking American Express executive for two decades, Bettridge was
president-the Americas at Silversea Cruises from April 2012 to January 2014. She
then became president of Unique Vacations, Sandals Resorts International’s U.S.
representative, but left that position about five months later.
“The current team has done an outstanding job in placing Azamara in a successful
position and now with Ellen onboard, her notable experience in the diverse
luxury travel market, impressive leadership skills and prominent industry
relationships, will help us to achieve our growth strategy,” Azamara President
and CEO Larry Pimentel said in a press release.
In her new role at Azamara, Bettridge will oversee sales and marketing
initiatives in South, Central and North America. Her responsibilities include
developing strategic relationships with trade and marketing partners.
Previously, Edie Bornstein was senior vice president of sales and marketing at
Azamara. She became president of Crystal Cruises last October. She has since
gotten married and now goes by Edie Rodriguez.
Bettridge began her career as a travel agent and worked her way up at American
Express to the position of vice president of the retail travel business. |
