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Back to News Menu         Cruise News for the Corporate Travel Professional           February 2016

Fenska Takes on Fathom’s Sales Role

Carnival Corp's latest cruise brand, Fathom, has appointed Ron Fenska as vice president of sales.

He will be responsible for leading the brand's overall sales strategies and initiatives and will also help to identify new markets and develop and implement offers and incentives.

He will report directly to Tara Russell, president of Fathom and global impact lead for Carnival Corp.

 

Fathom President Russell said that Fenska is "...the perfect complement for our growing team as we prepare for our first sailing, which is less than 100 days away. We are ready to make an impact on a scale the world has never seen."


He joined the brand from Intrepid Group, where he served as vice president of sales and was responsible for increasing direct, group and industry sales in the Americas
.

 

Fathom will operate the ‘Adonia’, a 704-pax vessel redeployed from Carnival Corp's P&O Cruises (UK).

 

Fathom will mobilize, educate and equip up to 700 people on every trip allowing for thousands of impact activity days per week.

 

It will begin operating out of Miami in April, 2016. Its first impact destination will be the Dominican Republic, followed by services to Cuba in May, 2016.

 

Fathom marks a new category of travel that aims to offer consumers meaningful travel experiences to enrich the life of the traveler and work alongside locals as they tackle community needs.

Worldwide Travel & Cruise Assoc., Inc.

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Tel: +1 954 452 8800  Fax: +1 954 252 3945

EMail: sales@cruiseco.com

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