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With Larry Pimentel taking over as president/CEO of Azamara Cruises
expect to see some an increase in both brand and agent awareness.
In this segment of the industry Azamara Cruises have not lived up
the luxury brand expectation RCI have been trying to promote them
as. But with Larry Pimental at the reins expect to see that
change.
With Pimental they now have a leader identified with successful
small ship cruising over the years as proven with his time with both
Seabourn and Seadream.
For his part, Pimental said that his initial goal will be to
increase awareness. "This is not a broken brand," he says. "I have
walked into broken brands. The surveys at sea don't indicate the
deliverable is broken. Clearly, from what I can hear from the agent
community, they're not quite aware of the brand to the extent they
need to be. That will be my focus, to make people aware how the
brand is defined, how it's positioned, and how they can articulate
it." |
