|
High-profile luxury
sales executive David Morris has formed a new travel marketing
company called David Morris International (DMI). Working with
him is his long-time associate Marilyn Conroy.
The two left Silversea
Cruises on March 31 and had previously worked together at Crystal
Cruises and Cunard. “I have a great deal of admiration and respect
for luxury travel providers, both for the caliber of people and the
product. I feel very fortunate to have worked closely with some of
the best in the business and proud of the things we accomplished
together,” Morris said. “Starting DMI put all the pieces together
where I could further expand my expertise, while bringing companies
an added level of sales and marketing experience.”
As president of the new organization, Morris will have offices in
Beverly Hills and Orange County, Calif., and New York City. Conroy
is executive vice president of sales. “This new venture really
excites me as it will enable us to work with a few niche upscale
companies to develop and expand their sales and marketing reach in
North America and in some cases, globally,” Conroy said.
Accepting the position of senior vice president of marketing is
Judy Parker, another veteran with 25-plus years travel
experience, most recently with Worldview Travel, in management,
sales and marketing, including Crystal Cruises where Morris, Conroy
and Parker previously worked together. Maggie Mantia is
senior vice president of charters and incentives. Mantia has more
than 30 years in this field, most recently as vice president-charter
and incentive sales at Regent Seven Seas Cruises.
DMI will offer marketing services to the travel industry from full
annual programs to specific project needs. “There is no
‘one-size-fits-all’ when it comes to providing marketing support as
each supplier is unique,” Morris said. The new start-up will offer
companies sales and marketing solutions with executive-level
services. “I have personally seen the need for this type of service
for many years, and I hope now to fill the demand,” Morris said.
A key component of their business will be the development of
programs sold through travel agents that blend cruise and land
products enhanced with unique experiences that affluent travelers
seek most. Examples of these products may include traveling with a
celebrity or icon of industry or access to people and places along
the way not generally available to the public. |
|
 |
