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In April 2012, as history buffs and Titanic enthusiasts around
the world hone in on the 100th anniversary of the iconic liner’s sinking,
Azamara Journey will be over the site of the Titanic’s final resting place in a
themed charter by Willtiger Corp.
The charter was brokered by Steve Bloss of Worldwide
Travel & Cruise Associates and signed by Larry Pimentel, president and
ceo of Azamara Club Cruises, during an event at Royal Caribbean headquarters. He
said the charter is in keeping with Azamara’s focus on world events such as the
Grand Prix and Carnaval in Rio.
Departing from Boston on April 9, the voyage will arrive at the final resting
place of the Titanic on the 100th anniversary of its sinking and be on site for
three days while Azamara Journey receives exclusive live video footage from a
remotely operated underwater vehicle.
Bill Willard, president of Willtiger Corp., mentioned that he is in
negotiations for national network coverage of the event. A program involving
schoolchildren worldwide is also in development.
Willard noted the Titanic has a passionate following worldwide, as evidenced by
the millions of people who lined up to see the James Cameron hit movie
‘Titanic.’
The charter will lead to additional international exposure for the Azamara
brand, said Edie Bornstein, vp sales and marketing. ‘It’s such an iconic story
and this is a once in a lifetime event, happening only once in 100 years.
‘There will be a myriad of PR opportunities and we’ll be a part of all those.’
‘This is a world event,’ added Azamara’s Bruce Setloff, director of global
charter and incentive sales.
Setloff has inked hundreds of charter cruises without ever sailing on a single
one. ‘This would certainly be one I want to go on,’ he said. ‘It’s a once in a
lifetime experience.’
Travel agents will be able to sell the voyage and earn commission by working
with Wilcox Travel of Asheville, N.C. The cruise will also call at Halifax,
where many Titanic victims are buried.
This is the second cruise related to the Titanic centennial. As earlier reported
here, British travel firm Miles Morgan is promoting a ‘Titanic Memorial Cruise’
on Fred. Olsen’s Balmoral, departing Southampton on April 8, 2012. |
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Worldwide Travel & Cruise Assoc., Inc.
150 S. University Dr. Ste E,
Plantation, FL 33324 - USA
Tel: +1 954 452 8800 Fax: +1 954
252 3945
EMail:
sales@cruiseco.com |
