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September 2010 Edition

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Cruise companies look for smooth sailing in Shanghai

Read more: http://www.shanghaidaily.com/article/?id=447129&type=Business#ixzz0y7G3IDvs
 

Cruise Lines get serious about Shanghai

 
CRUISE ships that depart from Shanghai as a home port will climb to 66 this year, compared with 32 last year, while inbound and outbound tourists will rise 36 percent to 250,000, the city's tourism authority estimates.

Yao Qing and his wife are planning an eight-day cruise trip to Abu Dhabi in the United Arab Emirates in November.

The middle-aged couple spent 14,000 yuan (US$2,050) on a five-day cruise trip to Hong Kong and Taiwan in April and said traveling by sea opened their eyes to the pleasures of non-jet holidays.

"The cruise provided us with more time to relax, instead of hurrying from one scenic spot to the next without time to truly enjoy our trip," Yao said.

They are not alone among Chinese embarking on the pleasures of sea travel.

"Young and middle-aged professionals are the customers most likely to take a cruise in the next two to three years," said Zhen Weihang, secretary-general of the China Cruise and Yacht Industry Association.

Shanghai is banking on it. The city wants its expansive harbor facilities to be a port of call for large cruise liners carrying tourists.

Shanghai Wusongkou International Cruise Terminal in northeastern Baoshan District, which finished its first phase of construction in late April, is expected to be a complement to the Shanghai Port International Cruise Terminal in downtown Hongkou District, which opened in 2008.

After Wusongkou is fully completed in 2012, the number of berths for cruise ships will increase to eight from six.

The terminal will be able to accommodate 100,000-ton luxury vessels.

The port's ultimate goal is to receive 1 million international travelers a year, said Lu Guangyuan, general manager of Shanghai Wusongkou International Cruise Terminal Development Co. The port operator is also working with authorities and industry associations to develop logistics, training and other commercial centers, along with restaurants and other tourist amenities.

The city has received more than 120,000 cruise ship tourists from May to July, a fourfold increase from the same three months a year earlier, according to border administration officers.

This year, the Shanghai World Expo is swelling the numbers of visitors arriving by sea. City officials want to build on those gains.

Cruise ships that depart from Shanghai as a home port will climb to 66 this year, compared with 32 last year, while inbound and outbound tourists will rise 36 percent to 250,000, the city's tourism authority estimates.

"Chinese tourists are starting to consider cruises as one of their options when planning vacations," said Gianni Onorato, president of Costa Crociere SpA, a British-American owned Italian cruise line based in Genoa. "That is a big step forward, but we still have to implement a greater marketing effort to enhance market penetration. We may break even this year after entering China four years ago."

Tourists taking cruises in Southeast Asia are expected to grow by an average 5 percent a year, reaching 820,000 by 2020, officials from the industry association estimate.

China serves as an important cruise hub in the summer and wintering-over berth in the off-season. Cruise lines are focused on the market because so many Chinese now have the disposable income to travel.

"China has a potential of around 40 million cruise guests annually if the market penetration reaches the level of the US and Europe," Michael Bayley, senior vice president of Royal Caribbean Cruises Ltd, said at the All Asia Cruise Convention in Suzhou in June.

Miami-based Royal Caribbean signed a memorandum of understanding last year with Shanghai International Port Group to strengthen a strategic partnership in areas of cruise operations in port, market promotion, staff training and management-experience exchange.

"Such strategic partnerships are an important and valuable element of our activity to increase penetration in China," Bayley said

Read more: http://www.shanghaidaily.com/article/?id=447129&type=Business#ixzz0y7DVzVoW
 
CRUISE ships that depart from Shanghai as a home port will climb to 66 this year, compared with 32 last year, while inbound and outbound tourists will rise 36 percent to 250,000, the city's tourism authority estimates.

Yao Qing and his wife are planning an eight-day cruise trip to Abu Dhabi in the United Arab Emirates in November.

The middle-aged couple spent 14,000 yuan (US$2,050) on a five-day cruise trip to Hong Kong and Taiwan in April and said traveling by sea opened their eyes to the pleasures of non-jet holidays.

"The cruise provided us with more time to relax, instead of hurrying from one scenic spot to the next without time to truly enjoy our trip," Yao said.

They are not alone among Chinese embarking on the pleasures of sea travel.

"Young and middle-aged professionals are the customers most likely to take a cruise in the next two to three years," said Zhen Weihang, secretary-general of the China Cruise and Yacht Industry Association.

Shanghai is banking on it. The city wants its expansive harbor facilities to be a port of call for large cruise liners carrying tourists.

Shanghai Wusongkou International Cruise Terminal in northeastern Baoshan District, which finished its first phase of construction in late April, is expected to be a complement to the Shanghai Port International Cruise Terminal in downtown Hongkou District, which opened in 2008.

After Wusongkou is fully completed in 2012, the number of berths for cruise ships will increase to eight from six.

The terminal will be able to accommodate 100,000-ton luxury vessels.

The port's ultimate goal is to receive 1 million international travelers a year, said Lu Guangyuan, general manager of Shanghai Wusongkou International Cruise Terminal Development Co. The port operator is also working with authorities and industry associations to develop logistics, training and other commercial centers, along with restaurants and other tourist amenities.

The city has received more than 120,000 cruise ship tourists from May to July, a fourfold increase from the same three months a year earlier, according to border administration officers.

This year, the Shanghai World Expo is swelling the numbers of visitors arriving by sea. City officials want to build on those gains.

Cruise ships that depart from Shanghai as a home port will climb to 66 this year, compared with 32 last year, while inbound and outbound tourists will rise 36 percent to 250,000, the city's tourism authority estimates.

"Chinese tourists are starting to consider cruises as one of their options when planning vacations," said Gianni Onorato, president of Costa Crociere SpA, a British-American owned Italian cruise line based in Genoa. "That is a big step forward, but we still have to implement a greater marketing effort to enhance market penetration. We may break even this year after entering China four years ago."

Tourists taking cruises in Southeast Asia are expected to grow by an average 5 percent a year, reaching 820,000 by 2020, officials from the industry association estimate.

China serves as an important cruise hub in the summer and wintering-over berth in the off-season. Cruise lines are focused on the market because so many Chinese now have the disposable income to travel.

"China has a potential of around 40 million cruise guests annually if the market penetration reaches the level of the US and Europe," Michael Bayley, senior vice president of Royal Caribbean Cruises Ltd, said at the All Asia Cruise Convention in Suzhou in June.

Miami-based Royal Caribbean signed a memorandum of understanding last year with Shanghai International Port Group to strengthen a strategic partnership in areas of cruise operations in port, market promotion, staff training and management-experience exchange.

"Such strategic partnerships are an important and valuable element of our activity to increase penetration in China," Bayley said

Read more: http://www.shanghaidaily.com/article/?id=447129&type=Business#ixzz0y7DVzVoW
 
CRUISE ships that depart from Shanghai as a home port will climb to 66 this year, compared with 32 last year, while inbound and outbound tourists will rise 36 percent to 250,000, the city's tourism authority estimates.

Yao Qing and his wife are planning an eight-day cruise trip to Abu Dhabi in the United Arab Emirates in November.

The middle-aged couple spent 14,000 yuan (US$2,050) on a five-day cruise trip to Hong Kong and Taiwan in April and said traveling by sea opened their eyes to the pleasures of non-jet holidays.

"The cruise provided us with more time to relax, instead of hurrying from one scenic spot to the next without time to truly enjoy our trip," Yao said.

They are not alone among Chinese embarking on the pleasures of sea travel.

"Young and middle-aged professionals are the customers most likely to take a cruise in the next two to three years," said Zhen Weihang, secretary-general of the China Cruise and Yacht Industry Association.

Shanghai is banking on it. The city wants its expansive harbor facilities to be a port of call for large cruise liners carrying tourists.

Shanghai Wusongkou International Cruise Terminal in northeastern Baoshan District, which finished its first phase of construction in late April, is expected to be a complement to the Shanghai Port International Cruise Terminal in downtown Hongkou District, which opened in 2008.

After Wusongkou is fully completed in 2012, the number of berths for cruise ships will increase to eight from six.

The terminal will be able to accommodate 100,000-ton luxury vessels.

The port's ultimate goal is to receive 1 million international travelers a year, said Lu Guangyuan, general manager of Shanghai Wusongkou International Cruise Terminal Development Co. The port operator is also working with authorities and industry associations to develop logistics, training and other commercial centers, along with restaurants and other tourist amenities.

The city has received more than 120,000 cruise ship tourists from May to July, a fourfold increase from the same three months a year earlier, according to border administration officers.

This year, the Shanghai World Expo is swelling the numbers of visitors arriving by sea. City officials want to build on those gains.

Cruise ships that depart from Shanghai as a home port will climb to 66 this year, compared with 32 last year, while inbound and outbound tourists will rise 36 percent to 250,000, the city's tourism authority estimates.

"Chinese tourists are starting to consider cruises as one of their options when planning vacations," said Gianni Onorato, president of Costa Crociere SpA, a British-American owned Italian cruise line based in Genoa. "That is a big step forward, but we still have to implement a greater marketing effort to enhance market penetration. We may break even this year after entering China four years ago."

Tourists taking cruises in Southeast Asia are expected to grow by an average 5 percent a year, reaching 820,000 by 2020, officials from the industry association estimate.

China serves as an important cruise hub in the summer and wintering-over berth in the off-season. Cruise lines are focused on the market because so many Chinese now have the disposable income to travel.

"China has a potential of around 40 million cruise guests annually if the market penetration reaches the level of the US and Europe," Michael Bayley, senior vice president of Royal Caribbean Cruises Ltd, said at the All Asia Cruise Convention in Suzhou in June.

Miami-based Royal Caribbean signed a memorandum of understanding last year with Shanghai International Port Group to strengthen a strategic partnership in areas of cruise operations in port, market promotion, staff training and management-experience exchange.

"Such strategic partnerships are an important and valuable element of our activity to increase penetration in China," Bayley said

Read more: http://www.shanghaidaily.com/article/?id=447129&type=Business#ixzz0y7DVzVoW
 

Cruise ships that depart from Shanghai will climb to 66 this year, compared with 32 last year, while inbound and outbound tourists will rise 36 percent to 250,000, the city's tourism authority estimates.

The city wants its expansive harbor facilities to be a port of call for large cruise liners carrying tourists.

Shanghai Wusongkou International Cruise Terminal in northeastern Baoshan District, which finished its first phase of construction in late April, is expected to be a complement to the Shanghai Port International Cruise Terminal in downtown Hongkou District, which opened in 2008.

After Wusongkou is fully completed in 2012, the number of berths for cruise ships will increase to eight from six.

The terminal will be able to accommodate up to 100,000-ton luxury vessels.

The port's ultimate goal is to receive 1 million international travelers a year, said Lu Guangyuan, general manager of Shanghai Wusongkou International Cruise Terminal Development Co. The port operator is also working with authorities and industry associations to develop logistics, training and other commercial centers, along with restaurants and other tourist amenities.

The city has received more than 120,000 cruise ship tourists from May to July, a fourfold increase from the same three months a year earlier, according to border administration officers.

This year, the Shanghai World Expo is swelling the numbers of visitors arriving by sea. City officials want to build on those gains.

Tourists taking cruises in Southeast Asia are expected to grow by an average 5 percent a year, reaching 820,000 by 2020, officials from the industry association estimate.

China serves as an important cruise hub in the summer and wintering-over berth in the off-season. Cruise lines are focused on the market because so many Chinese now have the disposable income to travel.

Miami-based Royal Caribbean signed a memorandum of understanding last year with Shanghai International Port Group to strengthen a strategic partnership in areas of cruise operations in port, market promotion, staff training and management-experience exchange.

 

   
 

   
 

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